Working closely with a very talented team of art directors, designers, and production designers, I played a key role in establishing the brand guidelines for Target Circle. Despite the team facing challenging timelines, we ensured clear communication and distributed this crucial information to the production designers under my oversight. This collaborative effort involved teams across the studio, including in-store marketing, digital, and social media. Together, we maintained consistency throughout the various iterations of this project and delivered a seamless campaign and sale.
